2006.03.27: Derk's Shoot @ Red Strap Market

Klyment.com - Journal

Monday, May 8. 2006

2006.03.27: Derk's Shoot @ Red Strap Market

I've delayed publishing this entry until the Derks�billboards officially go up. Photos were shot on Monday, March 27th on the studio rooftop and at Red Strap Market. A huge thanks to Kelly Goetz, general manager for Red Strap Market for being so accomodating with our shoot. Fashion styling by Gay and Sterling Derk and Donna Zazulak. Hair and makeup by Shannon from Pure Elements. Bill Minksy dropped by Red Strap for part of the shoot and became the best human soft box that I have ever used.

All artificial light was provided by a Balcar AQ Pack and one or two Iris heads.

Mona and Etienne modeling white linen suits aimed at the destination wedding market. Photo was shot on top of an HVAC unit on top of the studio. A big thanks to my dad for seeing us messing around on the roof and not giving me hell until after the shoot. 12" faceted reflector with barn doors used to selectively fill.

One of my favourites of the photos shot at red strap. I can't remember the exact details but I believe that Jonathan placed the models and I set up the one fill light (Plume Wafer 140 with 50degree Soft Egg Crate) and I was holding the camera when it took this shot. Artificial light is coming from the right at about 1.3stops below the key light which is direct sunlight being diffused through the frosted windows. Models from left: Kelly (not to be confused with Kelly of Red Strap Market), Shawn, Etienne, Mona.

All artificially lit in the cargo elevator in Red Strap Market. The AQ Pack is symmetric so Jonathan positioned one head to bounce fill from the front left corner of the elevator. I used a head boomed above Mona and Kelly as a key light. There's a lot of shadow detail. If you're on a PC and have Photoshop or a colourspace-aware program and your display is profiled, view this image in there to see the detail in the walls and floor.

Pattison's billboard template with a billboard design by Mandy Bilous. I sense that she had her hands tied with parts of the design here but I'm told that the lighter colours make the sign more attention-grabbing. Look for a few over a dozen of these around Edmonton.

�All shots with the Nikon D2X and 17-55/2.8.

You may contact Kelly Goetz at 497-2211 to book Red Strap Market.�The market is an awesome shooting space with ample parking behind the building. Lots of natural light enter the second floor which you'll be able to book and the design of the floor offers many creative possibilities and lighting situations which can be used with or without additional lighting. The majority of the shoot was lit with a combination of existing light and a single battery-powered studio pack.

Take a closer look at the first image and you'll see one of the drawbacks of working only with 8bits per colour channel in your workflow. In this studio, almost all files destined for print larger than 4x6 is processed in 16bits at every point after capture. Most of the photos here are shot with an "accessible" digital camera and, like most (other than the Fuji S3 Pro) only capture at 12bit. The original version of this file doesn't show teared gradations. None of the prints on my end do either though the client's workflow at some point may be limited to 8bit.

Posted by Klyment Tan in Shoots at 18:55 | Comments (0) | Trackbacks (0)
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