Wednesday, June 24. 20092009.02.06 Shoe Guru in Studio
In the weeks following the Derk's advertising incident, my studio neighbor, Yura Sklyar and his design company, 350 Designs, referred to me Tom Jablonski and his e-tailer, Shoe Guru.ca. Shoe Guru has exclusive resale rights in some territories for Gola and some other brands. Yura was helping Tom with the launch of Shoe Guru.ca Version 2.0 and they needed some new images to use to help show off some new models of shoes as well as for a composite concept Yura had in mind. Here are some of my top picks from the shoot. All photos were lit identically: three Bowens QuadX 3000 powerpacks total driving four quad heads, three of which for key all vertically aligned with the highest one modified by a Bowens 15" Softlite with 20degree 7" spot grid and the two lower ones modified by Bowens 8" Maxilite reflectors. This vertical arrangement was set camera left. Fill on camera right by a Bowens Esprit Gemini 500 analog monolight with a Calumet Illuma Medium softbox and Lighttools 40degree Soft Egg Crate. Rim light provided by a Chimera Medium Video Pro Plus softbox back camera right controlled by a 20degree Soft Egg Crate and the previous generation Bowens ring flash camera left behind the subjects mounted on top of a tall tripod. Shot on Superior's dull aluminium paper and processed in Adobe Lightroom. Shot with the Nikon D3 and the 70-200/2.8 VR Nikkor and tethered to my back office computers with the NEC LCD3090WQXi so that we could see the images come up in near real time from another room. This marks the first commercial shoot that I've had with the D3. Nikolas did all of the guys' hair and makeup for all of the models.
 Tom brought a whole bunch of props to the shoot including a snorkel mask and a yoyo. Being the interesting dude that he is, Suppa thought that this would make a good pairing with some large women's sneakers.  Raj (unintentionally) ended up as our token visible ethnic minority representative.  Nick Croken of Redline Photography shot Janice in a previous shoot for Tom. Janice was a top returning model pick to have as part of the new shoot. She's modeling some flats.  Christina (sp?) was ill with a very bad cold on this day but we could hardly tell. Her yield from the shoot was incredible. Easily four out of every five of her photos was usable. She was easily styled with a sample of Tom's athletic shoes. And I know . . . I totally should have requested that she remove her underwear.  Pam is Janice's hair stylist and good friend. She had lots of great ideas and brought enough energy to keep the whole shoot moving along smoothly (except when it came to shoot Tom  ). She was responsible for some of the modification of some of the tops that the female models wore during the shoot and for Janice's hair colour and styling. I left this photo untouched to show what happens when a photographer remembers that he's shooting with the intent to have the photos close-cropped later. Hahah . . . I think photographers all get a bit sloppy when that happens. Laine (sp?) required virtually no direction from my end of the camera. I just told him to be himself. No one else was in the studio when we were shooting this set and he just did his own thing. I felt that his photos were some of the most varied and characteristic from the shots of the guys this shoot. More after the jump.  THE Shoe Guru makes a pretty good model, too. If only he wasn't so slouchy!   This is what happens when a bunch of snowboarders finds a big bag full of moss that looks like marijuana in your studio.  The moss was left over from a still life set built to shoot Bridal Fantasy's jewelry line. The moss looked similar to the moss found in the nature reserve where we shot the jewelry on live models.  Hahah . . . so stoked.  And I'm pretty sure this all happened when Tom was out of the room.  Janice just couldn't wait for lunch.  The team. Most of it. Missing is Yura. My studio was too small to accomodate all of the models for prep so Nikolas prepped the models and Tom laid out a lot of his shoe samples and props in the 350 Designs studio. Considering the level of automation and business intelligence ShoeGuru.ca requires, it would be unfair not to credit Yura and his team for helping Tom make his business possible so far. Comments
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K, so Yura actually is present in the group shot but I am missing. Maybe I should look at my own photos before posting and commenting. Hahah.
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2009-06-25 00:52
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